CAC vs. LTV: how much you can actually afford to spend on a customer
A budget percentage tells you what you're spending. CAC and LTV tell you whether that spend makes money. The unit-economics math every service business should run.
Read The Prime Marketing Blog
Marketing insights for operators who are done guessing.
No vanity metrics, no theatre. Just what actually moves revenue for $1M–$10M service businesses: Google Ads, SEO, content, and conversion, written by the firm that installs them as one managed system.
Local citations and NAP consistency: the unglamorous SEO that compounds
Citations won't win you the Map Pack alone, but inconsistent name, address, and phone data quietly caps everything else you do. The 2026 fix, done once, right.
ReadRetargeting ads for service businesses: recovering the leads you already paid for
Even a strong service-business site only converts 2 to 4% of visitors. Retargeting is how you get a second shot at the rest, without paying for a new click.
ReadShould you use AI to write your marketing content?
AI can draft a blog post in seconds, but should it? What AI-written content actually costs service businesses, and the AI-assisted, expertise-led approach that still ranks and gets cited.
ReadYou paid for the lead. Then lost it in five minutes.
Service businesses spend thousands generating leads, then lose them to a slow reply. What the research says about lead response time, and the system that answers in minutes, not hours.
ReadZero-click search is here: what AI Overviews mean for your leads
Google now answers many searches before anyone clicks. What AI Overviews actually change for service businesses, and the system that keeps leads coming.
ReadOne agency vs. five vendors: the hidden cost of fragmentation
An ads guy, an SEO consultant, a content freelancer, a web developer: five invoices, zero accountability. The hidden costs of fragmented marketing.
ReadMulti-location SEO: expanding without cannibalizing yourself
How to build real local presence in a new market (location pages, profiles, and authority) without doorway pages or cannibalizing your existing rankings.
ReadMeta Ads for high-ticket home services, when they actually work
Google captures demand; Meta creates it. When Facebook and Instagram ads work for high-ticket home services, and when they just burn budget.
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